You won the ten thousand dollars a month. Keeping it is the hard part.
ExcellentPPC is a free AI agent, built and given away by the nonprofit NGO "OGO". It watches your Google Ad Grants account so a volunteer does not have to live inside it. No fee, and no upsell waiting at the end.
The part nobody warns you about
The grant is not set it and forget it
The whole thing exists for one reason
So a small cause can hold on to its grant without paying an agency to do it. The agent reads the program rules the way Google reads them, notices what is slipping, and points you to the exact screen that needs a hand.A quiet way to lose ten thousand dollars a month
Google gives eligible nonprofits up to $10,000 a month in free search ads, and most accounts spend only a few hundred of it before something quietly breaks. An account-wide click-through rate that sits under five percent for two months running gets the account deactivated.
The rules keep moving
A keyword with a weak quality score gets paused on its own. Google even retired the old Compliance Report that used to flag this, so today a grantee tracks it all by hand.
A heavy load for one person
That is a heavy load for one person doing marketing after their day job. The agent carries the three heaviest pieces.
What the agent carries
The four heaviest pieces
Routine upkeep
An Ad Grants account has to be shaped a certain way to stay live: two ad groups in a campaign, two live ads in a group, sitelinks in place, geo-targeting pointed at real places, conversion tracking that fires. Once a month the agent checks every one of these and writes you a short note — green where you are fine, a flag where you are not, and the screen to open.
Relevance
Google scores each keyword on how well it fits your ad and the page behind it, and Ad Grants bans single-word and overly broad terms that drag in the wrong clicks. The agent lines up what you bid on against what your pages actually say, then offers tighter, on-mission phrases so traffic lands somewhere useful and your score holds.
Policy monitoring
A disapproved ad does not announce itself. It simply stops working, and unless you happen to be logged in that day, the first sign is a campaign gone silent. The agent watches for disapprovals and policy flags, tells you in plain words what tripped and why, then hands you the shortest clean way back.
Grant suspension prevention
The agent cross-checks your site content, ad copy, and marketing objectives against the Ad Grants program rules to ensure nothing quietly crosses a line. When risk builds — a metric drifting, a page changing, a policy tightening — it scores the threat level and alerts you before Google does.
The monthly cycle
Step 1: Account scan
The agent connects to your Google Ad Grant account and reads every campaign, ad group, keyword, and ad against the current program rules.
Step 2: Compliance check
Structure, quality scores, CTR, geo-targeting, sitelinks, conversion tracking — every requirement is verified.
Step 3: Relevance scan
Your website is crawled. Keywords and ad copy are lined up against the pages they point to, and mismatches are surfaced.
Step 4: Plain-language report
You get a short note: green where you are fine, a flag where you are not, and the exact screen to open. Every edit stays yours.
FAQs
Frequently Asked Questions
Is it truly free?
It is. NGO "OGO" runs it, there is no paid tier, and no sales call is hiding at the end. The whole thing exists so a small cause can hold on to its grant without paying an agency to do it.
What is Google Ad Grants?
Google gives eligible nonprofits up to $10,000 a month in free search advertising. To keep the grant active, accounts must stay inside a set of ongoing structural and policy rules — which is exactly what this agent monitors.
What will the agent not do?
The fair answer is that it will not write your mission or design your landing pages. It keeps the account compliant and relevant, so the work you already do gets found. Every edit stays yours — the agent reviews and recommends, it does not act behind your back.
Who built this?
The agent is built and operated by NGO "OGO" (ГО «ОГО»), a nonprofit registered in Ukraine (EDRPOU 44564078). Their mission is to help small causes get real value from the digital tools they already have access to.
How do I get access?
If your grant account is drifting, or you are about to apply for one, send a short note to support@excellentppc.com and we will point you in the right direction.
We run paid Google Ads, not a grant. Can you help?
Yes. The same compliance, relevance, and policy checks apply to any Google Ads account. Reach out and we will walk through what the agent can do for your setup.
If your grant account is drifting, we can help.
Send a short note and we will point you in the right direction. No fee, no upsell — just the agent doing its job.