About ExcellentPPC
We give volunteer marketers their evenings back.
NGO "OGO" builds a free AI agent for the people who run Google Ad Grant accounts for nothing, on their own time, because they believe in the cause behind them. If you are one of those people, this is for you.
You know the shape of the work
Not for the board. For you.
We built ExcellentPPC to take the mechanical half off your hands.
Not for the charity's board, not for a marketing department. For the person with the login and not enough hours.The job nobody describes when they hand you the login
Two ad groups in every campaign, two live ads in each, sitelinks present, geo-targeting pointed somewhere sane, conversion tracking that fires when it should. An account-wide click-through rate that has to stay above five percent, or the whole thing deactivates after two slow months.
The checklist that never stops
Single-word keywords to pause. Quality scores of one and two to chase down. A yearly survey you cannot afford to miss. None of it is difficult. All of it is fiddly — and Google quietly retired the Compliance Report that used to flag the lot, so now you check it by hand.
The part that stings
You did not sign up to babysit a policy checklist. You signed up because a children's charity or a cancer foundation or a small shelter needed someone who understood search, and you were that someone. Yet most of the hours you can spare go to the mechanical stuff. The strategy gets whatever minutes are left over.
The pain-killers
What shifts when the agent runs
The agent handles the mechanical half. You stay the marketer in charge — what changes is where your time goes.
The agent runs the full compliance pass so you do not have to. Every structural requirement checked, every metric watched, a short plain summary ready to paste into a status update.
A disapproved ad does not announce itself — it just stops. The agent flags it the same day, tells you what tripped and why, and gives you the shortest way back.
Sites change. The agent checks that what you are bidding on still lines up with what your pages actually say, before Google notices the gap.
Why free
Nobody should pay for the privilege of donating their skills.
Back toward the campaigns that matter.
Away from the checklist, back toward the work that actually moves a cause forward. That is what we are for.We give it away
If it helps you keep one more grant account alive, and that account helps one more cause get found, the agent has done its work. That is the whole business model.
You stay in charge
The agent never changes the account on its own. It reviews, flags, and recommends. Every edit stays yours.
Built by people who get it
NGO "OGO" is itself a small nonprofit. We understand what it means to do serious work with thin resources and borrowed time.
A word on who we are
Since you are trusting us close to a live account.
Organization
NGO "OGO" (ГО «ОГО») — a registered Ukrainian nonprofit.
Registration code (EDRPOU)
44564078
Registered address
10 Dekabrystiv Street, Osypenko village, Berdiansk district, Zaporizhzhia oblast, 71160, Ukraine
Contact
support@excellentppc.com
Managing a grant account, or about to take one on?
Tell us what you are wrestling with. We will point you to the part of the agent that helps.